Among web professionals, "web development" usually refers to the main non-design aspects of building websites: writing markup and coding.
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SEO is the process devised to improve the volume and quality of traffic coming to a website from search engines through the means of natural search results for targeted keywords.
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A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies.
An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results.
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